Advertising Volume for Microsoft's Top 100 Advertisers in March 2009

Microsoft's Top 100 Search Advertisers accounted for 37% of all Microsoft's paid search advertisements in AdQuants Top 500K Keywords. The proportion of Microsofts's advertisements from the Top 100 Microsoft Search Advertisers has remained steadily for Q4 2008 and Q1 2009 in the upper 30% range. However, from an absolute perspective Microsoft has seen a massive decrease in keyword purchases by the Top 100 Advertisers from Q4 2008 to Q1 2009. From November 2008 to March 2009, Microsoft has seen over a 50% decline in the number of keywords purchased by the Top 100 Advertisers. See chart below for detail on keyword purchases by the Top 100 Microsoft advertisers:

Total Keywords purchased by Microsoft's Top 100 Advertisers

Microsoft's Top 100 Advertisers in June 2009

See below for the list of Microsoft adCenter's Top 100 advertisers in April of 2009:

 
 
 
Top 100 Microsoft adCenter Advertisers by Keyword in April '09
Rank Advertiser Advertisements Change from Prior Month (%)
1 live.com 17,326 -68
2 ebay.com 12,930 -71
3 hotels.com 3,194 -54
4 expedia.com 2,775 -78
5 booking.com 1,894 -67
6 amazon.com 1,878 -94
7 onypc.com 1,813 -69
8 jcpenney.com 1,661 -72
9 info.com 1,626 -96
10 att.com 1,617 -67
11 homedepot.com 1,531 -52
12 target.com 1,497 -94
13 microsoft.com 1,408 -73
14 dell.com 1,407 -75
15 sprint.com 1,376 -63
16 travelocity.com 1,179 -86
17 tigerdirect.com 1,085 -61
18 geico.com 947 -56
19 bankofamerica.com 932 -74
20 holidayinn.com 913 -68
21 zappos.com 903 -81
22 uline.com 896 -23
23 pronto.com 857 -92
24 cheapoair.com 830 -71
25 phoenix.edu 790 -65
26 nextag.com 780 -96
27 servicemagic.com 764 -75
28 ziprealty.com 658 -64
29 hp.com 640 -66
30 gm.com 638 -49
31 bookit.com 635 -73
32 priceline.com 630 -90
33 americanexpress.com 625 -86
34 verizonwireless.com 607 -53
35 shopping.lycos 598 -87
36 coldwellbanker.com 581 -40
37 walmart.com 579 -37
38 buyerzone.com 560 -83
39 sears.com 558 -90
40 hiexpress.com 556 -84
41 bookingbuddy.com 527 -93
42 iselected.net 516 -94
43 amfam.com 514 -56
44 shopzilla.com 511 -98
45 creditcards.com 501 -23
46 edmunds.com 500 -88
47 yellowpages.com 497 -89
48 become.com 495 -96
49 drugstore.com 482 -74
50 lowes.com 479 -66
51 overstock.com 478 -81
52 onetravel.com 453 -66
53 tripmama.com 450 -94
54 rent.com 449 -72
55 sidestep.com 428 -95
56 esurance.com 422 -61
57 inkjetsuperstore.com 419 -66
58 crowneplaza.com 411 -76
59 staples.com 409 -80
60 neimanmarcus.com 408 -53
61 orientaltrading.com 407 -72
62 travelzoo.com 399 -84
63 officedepot.com 391 -84
64 pnc.com 387 -75
65 monster.com 382 -76
66 courseadvisor.com 370 -87
67 fordvehicles.com 358 -44
68 collegesurfing.com 342 -73
69 quickenloans.com 342 4,175
70 marriott.com 336 -61
71 tripadvisor.com 333 -94
72 asiarooms.com 332 -70
73 stubhub.com 327 -51
74 hyundaiusa.com 321 -74
75 ticketsnow.com 320 -57
76 scottrade.com 317 -64
77 whypaysticker.com 313 -50
78 godaddy.com 312 -58
79 collegebound.net 307 -59
80 pctools.com 304 -69
81 crutchfield.com 301 -58
82 dealersclearinglots.com 297 -83
83 hotels-and-discounts.com 296 -92
84 macys.com 295 -34
85 homefinderconnect.com 288 -82
86 autodiscountgroup.com 286 -81
87 choicehotels.com 286 -88
88 ncl.com 284 55
89 onetime.com 283 -94
90 lampsplus.com 280 -65
91 hpshopping.com 279 -78
92 calibex.com 277 -97
93 thinkcash.com 277 -43
94 musiciansfriend.com 276 -77
95 bellsouth.com 273 -33
96 kaplan.edu 273 -61
97 newhomesource.com 272 -72
98 chevrolet.com 271 -14
99 fragrancenet.com 270 -52
100 ij-o-b.com 269 -81