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Advertising Volume for Yahoo's Top 100 Advertisers in March 2009
Yahoo's Top 100 Search Advertisers accounted for 37% of all Yahoo advertisements in AdQuants Top 500K Keywords. The proportion of Yahoo's advertisements from the Top 100 Yahoo Advertisers has increased steadily from 26% in November of 2008. However, this increase is attributable not to increased keyword purchases by the large search advertisers, but to decreased advertising volume outside of the Top 100 advertisers. See chart below for detail on keyword purchases by the Top 100 Yahoo advertisers:
Yahoo's Top 100 Advertisers in June 2009
In April 2009, Yahoo's top advertisers were dominated by the comparison shopping sites, see below for the list of Yahoo's Top 100 advertisers:
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| Top 100 Yahoo Advertisers by Keyword in June '09 |
| 1 |
smarter.com
| 104,447 | 2 | | 2 |
pronto.com
| 62,078 | 0 | | 3 |
yahoo.com
| 61,209 | 9 | | 4 |
nextag.com
| 58,726 | 8 | | 5 |
bizrate.com
| 55,705 | -6 | | 6 |
amazon.com
| 51,401 | 19 | | 7 |
shopzilla.com
| 48,378 | 6 | | 8 |
ebay.com
| 38,209 | -23 | | 9 |
business.com
| 32,557 | -17 | | 10 |
best-price.com
| 31,919 | 3 | | 11 |
become.com
| 31,457 | -2 | | 12 |
target.com
| 30,817 | -7 | | 13 |
shop.com
| 23,423 | -12 | | 14 |
pricegrabber.com
| 22,861 | 11 | | 15 |
bottomdollar.com
| 21,456 | 13 | | 16 |
expedia.com
| 20,749 | 10 | | 17 |
sidestep.com
| 20,487 | 6 | | 18 |
calibex.com
| 19,892 | 2 | | 19 |
cataloglink.com
| 16,748 | 8 | | 20 |
kayak.com
| 16,500 | -4 | | 21 |
purelocal.com
| 15,861 | 13 | | 22 |
travelocity.com
| 15,194 | -12 | | 23 |
tripadvisor.com
| 12,640 | -1 | | 24 |
ave99.com
| 11,501 | 93 | | 25 |
local.com
| 11,109 | -4 | | 26 |
ebaymotors.com
| 11,007 | -25 | | 27 |
exava.com
| 10,511 | 4 | | 28 |
dealtime.com
| 10,462 | -7 | | 29 |
like.com
| 9,847 | -11 | | 30 |
righthealth.com
| 9,599 | -12 | | 31 |
bookingbuddy.com
| 8,083 | 15 | | 32 |
ohdeal.com
| 7,924 | -3 | | 33 |
dotellall.com
| 7,725 | -17 | | 34 |
sears.com
| 7,660 | 34 | | 35 |
smartertravel.com
| 7,365 | -4 | | 36 |
orbitz.com
| 7,247 | -9 | | 37 |
edmunds.com
| 6,665 | -6 | | 38 |
kosmix.com
| 6,492 | -33 | | 39 |
onetime.com
| 6,482 | -27 | | 40 |
hotels-and-discounts.com
| 6,195 | -55 | | 41 |
courseadvisor.com
| 6,185 | 4 | | 42 |
hotel.net
| 6,147 | -6 | | 43 |
servicemagic.com
| 5,955 | -8 | | 44 |
stylebyjacquie.com
| 5,864 | -5 | | 45 |
buyfly.com
| 5,864 | 21 | | 46 |
jcpenney.com
| 5,538 | -20 | | 47 |
hotelsbycity.com
| 5,468 | -4 | | 48 |
findstuff.com
| 5,385 | 9 | | 49 |
justclicklocal.com
| 5,327 | -18 | | 50 |
capital.com
| 5,189 | -10 | | 51 |
greatstyledeals.com
| 5,165 | -9 | | 52 |
hoovers.com
| 5,075 | 23 | | 53 |
yellowpages.com
| 4,976 | -5 | | 54 |
msn.com
| 4,820 | 2 | | 55 |
industrial101.com
| 4,538 | -3 | | 56 |
campuscorner.com
| 4,524 | -7 | | 57 |
priceline.com
| 4,309 | 10 | | 58 |
crateandbarrel.com
| 3,933 | 77 | | 59 |
onlyjoblistings.com
| 3,783 | 0 | | 60 |
lowfares.com
| 3,751 | -34 | | 61 |
live.com
| 3,733 | -25 | | 62 |
matchpoint.com
| 3,641 | -1 | | 63 |
hotbooksale.com
| 3,566 | -9 | | 64 |
buyerzone.com
| 3,494 | -12 | | 65 |
techserious.com
| 3,371 | -27 | | 66 |
shopping.com
| 3,306 | 26 | | 67 |
lnfonow.com
| 3,303 | 12 | | 68 |
consumersearch.com
| 3,297 | 79 | | 69 |
tripmama.com
| 3,276 | 15 | | 70 |
1800contractor.com
| 3,250 | 6 | | 71 |
infodingo.com
| 3,246 | -2 | | 72 |
monstermarketplace.com
| 3,243 | 4 | | 73 |
cheapoair.com
| 3,177 | -26 | | 74 |
realestateagentsfinder.com
| 3,140 | 2 | | 75 |
jobsonline.net
| 3,057 | 13 | | 76 |
online-education.net
| 3,039 | -13 | | 77 |
homefinderconnect.com
| 2,986 | 92 | | 78 |
kbb.com
| 2,976 | 5 | | 79 |
nordstrom.com
| 2,967 | 1 | | 80 |
zappos.com
| 2,937 | -7 | | 81 |
move.com
| 2,864 | -10 | | 82 |
booking.com
| 2,844 | -38 | | 83 |
kijiji.com
| 2,811 | 121 | | 84 |
northerntool.com
| 2,792 | 1 | | 85 |
collegepost.com
| 2,763 | 3,536 | | 86 |
justanswer.com
| 2,753 | 0 | | 87 |
shopcompareus.com
| 2,739 | 16 | | 88 |
dell.com
| 2,732 | -38 | | 89 |
drugstore.com
| 2,712 | -15 | | 90 |
hotmoviesale.com
| 2,695 | -26 | | 91 |
marriott.com
| 2,530 | -6 | | 92 |
leadingoffers.com
| 2,510 | 41 | | 93 |
rent.com
| 2,495 | -17 | | 94 |
super8.com
| 2,350 | 3,257 | | 95 |
homestead.com
| 2,324 | -19 | | 96 |
hotels.com
| 2,312 | -51 | | 97 |
tastelife.com
| 2,311 | -9 | | 98 |
a1-discount-hotels.com
| 2,281 | 15 | | 99 |
americanmodernliving.com
| 2,220 | -9 | | 100 |
hotwire.com
| 2,160 | -6 |
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